Farmville Country Escape | Zynga

Designed a Player versus BOT racing feature under the Bold Beat framework, ensuring fair competition, high engagement, and robust monetization.
Key Results:
- D30 ARPU: +14.83%
- D30 Spend/DAU: +15.8%
- Base Game Actions: +10.07%
- Session Time: +1.65%
Impeccable Launch: Released with 0 bugs, ensuring a seamless player experience.
V2 Expansion: Extended Tiny Tracks to lower-level players, driving:
- D7 ARPPU: +18.62%
- D7 LTV: +6.95%
Future-Proofing (V3): Established a scalable, modular design approved by leadership, minimizing rework and enabling swift future iterations.

Designed an upcoming 60-day Bold Beat feature designed for sustained engagement and monetization.
Ownership: Responsible for system design, narrative, tuning, and long-term player progression loops.
Projected Impact:
- D30 ARPU: +10% (through extended gameplay and monetization hooks)
- Improved long-term retention and revenue stream stability.

Independently creating a new Bold Beat feature—designing mechanics, progression, and economy end-to-end without direct PM support.
System Highlights:
- Comprehensive reward and engagement loops.
- Intuitive progression curve with integrated monetization hooks.
Projected Results:
- +10% D30 ARPU increase.
- Automated tuning framework for easy future scalability.

Relic Run: Click Here
- Developed a skill-based endless runner to boost session length and overall retention.
- Crafted progressive difficulty, randomized obstacles, and dynamic power-ups.
- Implemented adaptive difficulty to keep both new and experienced players consistently engaged.
Tile Match Mini-Game (Pre-Ramp):
- Introduced a puzzle-driven tile match system with monetization-friendly mechanics.
- Currently in limited release; poised to further enhance engagement and spending upon full rollout.

Marie’s Order-Board Optimization: Click Here
- +18.3% Net Rev/Payer, +42% D100 LTV
- +13.7% normalized revenue increase (Rev AB)
- +10.3% spend lift, significantly improving early-game monetization.
Raider Rabbit (Limited-Time Monetization Event): Click Here
- Generates $200K quarterly revenue, contributing to recurring revenue streams.
Boat Race Tuning & Monetization: Click Here
- +12.8% Spend/Spender/Day (adjusted for pre-bias)
- +3.6% Tasks/Task Completer/Day
- Streamlined progression and improved spending behavior.
Co-op Social Optimizations:
- +20% overall engagement, +17.2% Co-op Actions/Player
- D30 Rolling Retention: +61 bps; D30 Install Retention: +144 bps
- Revenue/Buyer: +10%, ARPPU: +5.8%, Spend: +5.4%

Developed an Automated Live Ops Cadence System:
- Slashed design errors and iteration time by 40%.
- Consistent, high-impact event deliveries with minimal manual intervention.
Cadence Optimization:
- Enhanced event release scheduling for predictable, engaging player experiences.
- Boosted efficiency and productivity by reducing repetitive tasks.

Multi-Quarter Growth: Helped achieve six consecutive quarters of key metric improvements through successful Bold Beat features.
Roadmap & Planning: Actively involved in feature allocation, strategic planning, and data-driven decision-making.
Process Enhancements: Drove QA and feature validation improvements, resulting in faster releases with fewer bugs.

Team Mentorship: Guided junior designers, leading to tangible KPI improvements in their assigned features.
Collaborative Framework: Established a QA-Design synergy model for rapid bug resolution and robust edge-case handling.
Player-Centric Tuning: Integrated VIP & PAC feedback into the game economy, ensuring balanced difficulty and optimized monetization.